Reformation – 360° Campaign Concept
Brand: Reformation
Summary: This is a mock project for Reformation. This sustainable fashion brand sends emails with subject lines that strike the right balance between ambiguity and interest. Known for it’s cool-girl copy, Reformation has an irreverent attitude with a playful tone of voice that I had to try out. I dreamed up a 360° campaign concept named ‘Summer Fling’ which introduced new prints to flirt with across email, web and social.
Impact:
Flexed my short-form copy skills targeting millennial city girls who wanted a good-for-the-planet wardrobe to match their unapologetic lifestyles.
