Black and white photo of a woman with long, wavy black hair wearing sunglasses, a tank top, and jeans, smiling outdoors near a decorative gate and buildings.

A creative based in London, taking branded content from concept to execution.

WHAT I DO

I’m a copywriter, editor and storyteller. I put brand values, customer mindset and creativity together to think up ideas that engage Gen Z and millennial audiences.

Close-up of a woman smiling against a clear blue sky, with dark hair and wearing earrings and a white top.
A sky filled with fluffy clouds illuminated by a warm, orange-pink sunset.

Brands I’ve worked with

ASOS, Urban Outfitters, Swarovski, The Body Shop, Lyst, Wonderland Magazine

A black background with a white circle containing a lowercase 'a' in black.
Logo with the word 'EUROPE' and the number '60' in white text on a black background.
Black swan logo inside a badge or shield shape.
Green background with white curved lines resembling plant leaves or a stylized natural emblem.
The word "Wonderland" in bold white letters on a dark background.
Black background with the word 'LYST' in bold white letters
A young woman dressed in a costume with blue and white colors, wearing a white hat with blue accents, is smiling while getting makeup applied to her face.
Two women sitting at a table outside a cafe, each holding a coffee drink, with a window behind them reflecting buildings and trees. 
SEE MY WORK
Young woman in a yellow shirt holding out a bouquet of daisies, smiling outdoors near a body of water.

Let’s go