Jaeger – Product Storytelling

Brand: Jaeger

Summary: Highlighted the USP of each piece with fabric-focused copy and friendly tone of voice.

Impact:

• Targeted a 30+ career woman who appreciates quality with quippy storytelling to bring emotion to the their purchasing journey.

Landing Page 🌐

In-Store POS 🛍

Wild Thing

What’s daringly bold and dancing on the right side of wild? Our smooth silk dress donning our exclusive in-house print, of course.

Top Notch

Let the gold button twinkle as you tackle Monday morning in this versatile blazer. Coffee helps too…

Product Descriptions ✍️

In a relaxed style, this jumper is made from wool and has a turtleneck collar to keep in the warmth when winter throws sub-zero temperatures our way. It’s complete with a cape detail too, because every knit should be just as interesting on the flip side.

Tired of jeans? Turn the tables and put denim on top for a change. It’s a durable cotton piece that can be worn to events and to the pub, which leaves us asking the question: is there anything denim can’t do? (The answer is ‘no’).