Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

Urban Outfitters

In my role as Creative Marketing Editor, I played a key role in the social & content team, brainstorming ideas, delivering marketing strategies and editing content for impactful storytelling.

I owned the brand voice, executed seasonal messaging frameworks for the business and led customer-facing comms.

Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

White Stuff

Freelance copywriting support across email lifecycle programmes, monthly emails and product descriptions.

Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

The Good Studio

TOV, editing and copywriting for the launch of the new website for The Good Studio, a design agency based in Hong Kong.

Crafted design-led copy across company case studies, articles and talent biographies.

Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

Albaray

Freelance copywriting and TOV consultancy for sustainable start up, Albaray.

Supported the brand in restructuring its sustainability pages to add a warmth to its tone and cut down the length of text. Produced copy to a high standard with a one-day turnaround.

Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

The Body Shop

Oversaw marketing emails and targeted content to deliver against customer lifecycle.

Crafted creative copy and captured results-driven data to increase customer retention.

Accelerated automated email campaigns across UK, EMEA, NA and AUS.

Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

Swarovski

Social and Digital Copywriter working across:

Swarovski: news and events content for website and social.
Atelier Swarovski: fine jewellery copywriting for website, email and social.
Swarovski Foundation: positive impact and sustainable messaging for website and social.

Owned seasonal content strategy for Swarovski which included global events, new product launches and brand collaborations.

Amplified copy and content for Swarovski to increase engagement rate across social platforms.

Represented Swarovski as a sponsor at LFW shows.

Planned and produced social coverage to tight deadlines on exclusive shows including the Super Bowl, BAFTAs and the Academy Awards.

Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

Jack Wills

Crafted lighthearted, compelling copy across all channels and made it relatable to gen Z audience.

Specialised in copywriting and worked closely with wider marketing team to deliver content for social and events.

Liz Griffin 11/06/2023 Liz Griffin 11/06/2023

Lyst

Writing product descriptions and brand bios for Lyst’s luxury fashion brands including Missoni, Gucci and Loewe. Used SEO language to boost brand’s presence on Google.