Urban Outfitters - Sustainable Platform, UO In Progress

Featured
Written By Liz Griffin

Brand: Urban Outfitters

Summary: Delivered a long-term strategic and global platform for sustainable initiatives across North America and Europe, named UO In Progress.

Impact:

  • Executed a platform that balanced the nuances of sustain whilst clearly communicating to the consumer in our brand voice, resulting in increased dwell time and social engagement.

  • Collaborated with the global sustain and product teams to capture information.

  • Project managed website landing page to ensure customers had access to all UO’s sustain information.

  • Assisted UX journey testing, and implemented changes to optimise content.

  • Used messaging as a base to roll out sustainable content in store, social and on product.

 
 
Liz Griffin
Next

Urban Outfitters - Social-First Summer Campaign